Automaker Ford has partnered with Google to create the F-150 Lightning Strike Anywhere, an AR-powered experience to promote the company’s new all-electric pickup truck.
Ad giant WPP has been named the first agency augmented reality (AR) partner by Snapchat to deliver a new generation of marketing and commerce solutions for brands.
The chocolate company, M&M, is collaborating with BBDO New York for an augmented reality campaign.
The virtual reality arm of Facebook, Oculus, will begin experimenting with ads for Oculus content within its mobile application soon.
A deep tech company with focus on AR, Adloid, is partnering with Hero MotoCorp for the launch of a first-of-its-kind immersive augmented reality showroom.
NBCUniversal has released a range of advertising innovations comprising new formats and augmented-reality shopping.
French brand Coperni has released its first video campaign for Spring/Summer 2021, created using extended reality technologies usually deployed in the gaming industry.
With the ‘BMW Virtual Viewer’ release, automaker BMW has launched its first augmented reality tool in the UK.
To promote its new foundation makeup offerings, Estée Lauder has teamed up with Snapchat for a virtual try-on AR campaign.
A new marketing consulting firm focused on extended reality was launched by Dr. Matthew Freeman of the Bath Spa University.