New Company Focused on VR and AR Marketing Launched by Bath Spa University
Bath Spa University

New Company Focused on VR and AR Marketing Launched by Bath Spa University

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A new marketing consulting firm focused on extended reality, Immersive Promotion Design Ltd, was launched by Dr. Matthew Freeman of the Bath Spa University.

The company aims to work with virtual reality (VR) and augmented reality (AR) businesses to enhance the way they communicate with their customers using immersive content.

The company is the first spin-off business for the University’s Centre for Cultural and Creative Industries by building on sector-development research funded by StoryFutures Academy and Bristol+Bath Creative R+D.

Experts from Bath Spa University, the BBC VR Hub, Limina Immersive, StoryCentral, Raucous, and beyond have come together for the initiative.

Moreover, a partnership with The National Gallery, Anagram, and Studio McGuire was initiated last year to build research-led and audience-tested promotional campaigns for live VR and AR experiences. The collaboration resulted in several new promotional strategies, prototypes, industry bibles, and teaching resources for the effectiveness of immersive experiences in the marketing world.

Matthew stated, “Many people have recognised the enormous potential of immersive technologies like virtual and augmented reality to transform the creative industries as we know them.

“Up until now, however, the immersive sector has struggled to reach bigger, more mainstream audiences – the kinds of people used to streaming Netflix but not yet interested in VR headsets.

“The challenge is obvious: How do you communicate the magic of being in a VR experience via social media, posters and trailers? Immersive Promotion Design Ltd. provides a step towards establishing a new promotional language for VR and AR, opening the door to a bigger, more diverse immersive audience. We are very excited to see where this journey takes us.”

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