On the occasion of International Women’s Day 2021, Snap is hosting a special Lens Studio workshop in India on 8th March. The initiative is inspired by the global IWD theme of ‘Choose To Challenge’ and is being executed through several partnerships with organizations such as Lean In India, Navjyoti India Foundation, and Digital Empowerment Foundation to make it more accessible for women in the country.
The objective of the workshop is to introduce women to augmented reality and bring them up to speed with a few skills that would be necessary for the digital economy of the future. Using Lens Studio, Snap’s free desktop app, the participants would be able to create and design their own AR experiences.
They will also get an opportunity to win some exciting prizes by submitting their designs on the theme ‘From Dreams to Success’ within two weeks from the workshop.
Snap’s Senior Lens Studio Community Specialist, Kaitlyn Benitez-Strine, and Juhi Bhatnagar, Strategy and Business Development Lead for Snap in India, will host the evening session. It will also be streamed on the Lens Studio YouTube channel.
Juhi Bhatnagar stated, “We believe that AR is a really powerful tool for self-expression and see millions of Snapchatters play with it every single day. We built Lens Studio to put this technology in the hands of our community so that they can unleash their creativity. We’re so excited to host this workshop for young women in India this International Women’s Day. We hope attendees leave inspired to use their creativity to challenge the world around them to make it better for women everywhere.”
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