An innovative cube installation was unveiled by Nissan UK in London's Southbank area to launch the new Qashqai SUV for the UK market.
The Audi co-founded startup aiming to inject immersive VR and AR into everyday car travel, Holorise, which has raised a €10 million (~$12 million) Series A investment round.
To revolutionize virtual factory planning, BMW is partnering with Nvidia for its Omniverse platform, in a similar fashion as virtual reality has been used for car design.
With the ‘BMW Virtual Viewer’ release, automaker BMW has launched its first augmented reality tool in the UK.
The 2022 Audi Q4 e-Tron to come with an AR HeadUp Display and is all set to be the fourth variant of the German automaker’s product line to debut in the US.
Formula One team Williams Racing is all set to unveil their 2021 car using augmented reality for the launch.
Abarth launched a novel VR ‘test drive’ pack to enable potential customers to experience their car virtually.
ImagineAR and IMP are developing a new AR app to host virtual automotive events.
Chinese automaker, Xpeng Motors, is set to integrate a surrounding reality display for navigation assisted autonomous driving on its current lineup of vehicles.
Panasonic Automotive introduced its new AR-powered HUD aimed at providing an immersive driving experience and enhancing road safety.