BMW Partners with Basemark to Develop an AR Experience for Its Vehicles
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BMW Partners with Basemark to Develop an AR Experience for Its Vehicles

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The leading global automaker, BMW Group, has collaborated with Basemark to develop an augmented reality application to help drivers.

Basemark is a Helsinki, Finland-based graphics and autonomous driving software developer who is helping the car company implement the innovative tech for its new iX model.

The company aims to augment the driving experience, comfort, and safety with the new features. Basemark’s AR over-video application is available for some of the latest BMW models. The software will display AR-enhanced information gathered using sensor data and computer vision functionality on the car’s infotainment screens.

The AR-powered infotainment system helps the driver manage vehicle interaction and be more aware of their surroundings. For instance, it can highlight upcoming turning maneuvers and provide lane recommendations to the driver.

“The BMW Group’s augmented reality-powered applications set a new standard for driver experience, comfort, and safety. We are delighted that Basemark’s leading automotive software know-how resulted in AR implementations that fulfilled the concept of the BMW Group and asset requirements with great technical feasibility and high performance,” said Tero Sarkkinen, CEO Basemark.

“We also collaborated to improve the BMW Group’s asset creation and delivery process, empowering both designers and developers, resulting in reducing time spent for development. The work also included providing support for concept exploration and simulation development of AR concept features,” he added.

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