Augmented reality is predicted to be a bigger sector than VR but what does the future hold for the technology and how can marketers make use of it?
Rokid has partnered with CNPC to launch X-Craft. It is an explosion-proof augmented reality headset and is 5G enabled for oil and gas workers.
Last week BMW Mini showed the MINI Vision Urbanaut, a concept which provides a car with space not only meant for driving, but also for living.
Audi using AR to plan complicated logistics processes. Using virtual presentation of 3D holograms presented in their life size form helps planners better assess future situations.
AR can be a very successful tool for capturing buyer's attention and driving thriving campaigns for marketers and advertisers alike when appropriately used.
This year, the Coke Caravan was canceled while the company thinks that magic should not be canceled at no cost. Hence, they used AR to bring the Coca-Cola truck to life.
We show you the augmented reality stock to buy and the ones that are coming up in this AR Era.
Scandit is entering Japan and focusing its local marketing, sales, and partnerships with Japanese retail, manufacturing, transport, and logistics companies.
CSPs have the possibility of earning around USD 3.7 trillion from the 5G consumer market that is expected to be around USD 31 trillion by the end of 2030.
The City of Cambridge introduced an AR exhibit designed by students, which explores systemic racism right in front of the Cambridge Public Library.
