Coca-Cola’s red iconic truck is coming into town this holiday season with a different experience. This year, the Coke Caravan was canceled while the company thinks that magic should not be canceled at no cost. Hence, they used AR to bring the Coca-Cola truck to life.
Instagram users can view the iconic red truck, from their home without having to go out. Once a user places the truck in their preferred location, they can play Christmas music, light it up, make confetti pop, or honk the truck’s horn.
Scannable stickers are placed throughout, so when a user scans the sticker, they can decorate their home or car with AR technology.