In today’s digital world, companies are spending a huge amount on marketing and ad communications to make themselves stand out. But many brands and products go unnoticed. To overcome this situation, companies are turning to augmented reality.

AR can be a very successful tool for capturing buyer’s attention and driving thriving campaigns for marketers and advertisers alike when appropriately used.

In the current COVID situation, brands find it even more challenging to connect and sell to buyers who are hesitant to go into stores. Digital transformation has become necessary for any business, and AR is an essential part of this development.

Immersive and Web-based augmented reality can help retailers reach and delight shoppers and drive a high engagement rate. Be it interactive content, augmenting product packaging, or virtual tours, AR is enriching the buyers’ shopping experience to a great extent.