ARC eliminates the need for access to cumbersome virtual reality hardware by developing mobile-friendly applications that enable businesses to create a better experience for their customers.

Zack Tuff, a computer science graduate, developed the technology along with Kris Woolhouse and Andrew Clear, both from Exeter University.

The company’s first product, Inplace, enables homeowners to experience their new conservatory, garden room, and more in a 3D virtual space before they actually make the purchase.

Co-founder Zack Tuff said, “The conservatory and garden room market is circa £1bn PA, but for years homeowners have had to rely simply on computer drawings to make decisions. ARC Inplace changes all of that, transforming these drawings into immersive 3D experiences using their mobile phone or tablet.”

Andrew Clear, COO and Co-founder, added, “Inplace enables home improvement firms and architects to give their customers a much better experience, increasing consumer desire and improving both sales conversion rates and order values.”

Knightstone Capital is a multi-sector investment firm that acquires companies ready to exit or takes a significant stake in those ready to scale. It assists the founders of the companies on their path to success.

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