Tech giant Apple has come up with a new, unique way to deploy augmented reality by adding an enormous virtual screen to a MacBook and the rest of its devices.
iOS 15 is set to bring a host of upgrades to Apple Maps, including rich details, driving routes with better navigation, immersive walking directions shown in AR, and more.
In a bid to promote Apple Pay Express Transit, Apple has introduced a pair of new augmented reality experiences.
Tim Cook, the Apple chief, spoke about the company’s augmented reality plans in a recent interview and sparked even more interest in the rumors doing the rounds.
Once a user initiates the Places filter, Google Lens then recognizes the landmark and a hotspot appears over the landmark.
Mobile AR for iOS via ARKit was the thing of the past as Apple is now bringing augmented reality directly to iOS 15.
Apple's customers can now experience Apple's first retail store in AR to celebrate the store's 20th anniversary.
Apple and Facebook both innovating the field of touch and control for a more natural AR/VR experience.
According to analyst Ming-Chi Kuo, Apple's widely rumored augmented reality(AR) headset will come with eye-tracking hardware.
Apple files new patents that highlight a need for AR technology to ensure that the augmented items are at par with real-world items.