Startups Looking To Capitalize On The Current Market Trends Using AR
Adloid and EyeWay Vision Inc Capitalize Market Trends Using AR

Startups Looking To Capitalize On The Current Market Trends Using AR

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The deployment of AR to transform the way we interact with the virtual world is not a new phenomenon. Owing to the filters on Snapchat, Instagram, and Google’s 3D projects, many of us have experienced AR in some way or the other.

Doing business in the AR space for the last four years, Gurugram-based Adloid has built its proprietary engine for AR. The company’s technology is now being leveraged by large enterprises such as Hero MotoCorp, Asian Paints, Tanishq, etc.

“The business in itself is to create a virtual replica of the physical world,” said Kanav Singla, Founder & CEO, Adloid. He talks further about how Hero MotoCorp uses its AR engine to digitize its sales and training processes completely.

“The trainer is augmenting the part, let’s say the engine of the bike in front of him, and he’s assembling, disassembling everything on his own, and showing that assembly disassembly process to the frontline and the backline workers,” explained Singla.

The pandemic has rendered the physical world inaccessible for everyone, which led to a boost in the deployment of virtual tech, which Adloid is hoping to exploit further. “Demand increase actually started before Covid itself. January 2020, companies started reaching out to us that they want to use our technology, they want to use our engine. But yes, consumer behavior has also changed, which has helped,” Singla added.

Another example of a successful campaign by Adloid was the Tata Safari AR experience for Tata Motors. More than a million people tried it within the first 15 days of its release.

Singla believes that many AR applications for remote assistance, manufacturing, and communications are sure to be seen shortly. Moreover, most of them will concentrate on smartphone compatibility as he doesn’t foresee enterprises and consumers investing in specialized headsets at a large scale. 

“My experience with AR is very old because I actually started working in AR for the military 25 years ago. I think smartphone AR is a classical example of helpful AR. The most natural evolution of that is the smart glasses,” said Dr. Nikhil Balram, CEO of EyeWay Vision Inc.

In his opinion, the ultimate AR glasses would prove their utility in terms of the quality of the experience, a practice his company is employing in the field of ed-tech in India. EyeWay Vision has partnered with UpGrad to help develop a unique AR glasses experience for learning.

The glasses created for Upgrad will be customized for the specific purpose of education and won’t be designed as a device that students might wear all day. The equipment could enormously help with lessons on data science where 3D visualizations on the screen will seem much more natural. “The concept or module is shown to you in 3D, and you can touch it, rotate it, if it’s some sort of image of a globe of data,” he said.

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