An immersive Wallace & Gromit experience that couldn’t go on the floor due to the pandemic last year is set to launch next week.
The new month-long augmented story, Wallace & Gromit: The Big Fix-Up, will use a state of the art storytelling platform to bring the characters back to life in a whole new way. Using advanced computer graphics, the fans of the duo will be able to engage with them in a way like never before.
The digital masterminds behind the platform exclaimed that the experience is going to be “rich and multi-layered, realized through innovation and technology.”
The launch was initially planned to take place in Bristol during the autumn of 2020 but was delayed because of the coronavirus pandemic. However, families can get back the fun of playing with these characters as early as January 18 onwards.
The experience is hosted through a free app that can be downloaded from the Big Fix Up website which opens the doors to the immersive Wallace & Gromit experience for the fans.
The platform incorporates several media types such as multi-user AR gameplay, new CG animations, in character phone calls, comic strips, extended reality (XR) portals, and more to effectively communicate the story.
The experience would be accessible to anyone with a smartphone considering that it has been redesigned to be enjoyed from the comforts of one’s home. The app would act as a gateway into the Wallace & Gromit world.
The story is set in Bristol but the app would let everyone enjoy the complete end-to-end adventure with an exciting cast of new characters popping up within their homes.
The platform has been created by Aardman and immersive storytelling venture, Fictioneers. Furthermore, as a courtesy of the 3D mapping platform Fantasmo, this promises an ‘unprecedented city-scale augmented reality experience’ bring Bristol city center to life right at your home.
Susan Cummings, Co-founder of Fictioneers and Managing Director of Tiny Rebel Games, which assisted Aardman with the production of the story, said, “We’re thrilled to be working with our friends at Aardman to deliver the first augmented Wallace & Gromit story. We at Fictioneers are on a mission to innovate storytelling with our groundbreaking methodology.”
Merlin Crossingham, Creative Director of Wallace & Gromit at Aardman, said, “Aardman is a multi-faceted creative studio and is just as happy with classic filmmaking as it is with new and emerging technologies. We are delighted to join forces with the amazing folk at Fictioneers to take Wallace and Gromit on a new adventure in such a groundbreaking way.”
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