The world’s leading beverage brand, Coca-Cola, is getting on the metaverse bandwagon with the launch of Coca-Cola Zero Sugar Byte for the metaverse.
Wana Brands, is collaborating with the AR development, branding, and advertising specialist, August Allen, to launch a new Web-Based Augmented Reality (WebAR) campaign.
The leading food manufacturer, Simplot, unveiled a new immersive consumer experience for its Birds Eye Ocean Selections in partnership with Wunderman Thompson.
Social media and tech giant Snapchat unveiled a new catalog-powered tool, Shopping Lenses, building on the augmented reality experience offered to shoppers on the platform.
PepsiCo India has partnered with Snap to create an innovative augmented reality lens to promote its recently-launched ‘paper-thin, wafer thin’ chips.
One of the world’s leading augmented reality tech providers for commerce, Eyekandy, unveiled its MetaStore service for retailers and brands.
The Estée Lauder brand Too Faced has unveiled ‘Maison Too Faced,’ a 360-degree virtual reality shopping experience.
Tech giant Facebook has rebranded itself to Meta, a brand name that reinstates its commitment to building the ‘metaverse.
Ad giant WPP has been named the first agency augmented reality (AR) partner by Snapchat to deliver a new generation of marketing and commerce solutions for brands.
NBCUniversal has released a range of advertising innovations comprising new formats and augmented-reality shopping.