One of the world’s leading augmented reality tech providers for commerce, Eyekandy, unveiled its MetaStore service for retailers and brands.
The service will help its partners easily set up custom stores and sales campaigns within the metaverse and promote or sell digital goods, such as NFTs. The marketing world is still figuring out the metaverse domain, and the high associated tech costs seem to be a significant barrier to entry. Eyekandy has positioned itself as a one-stop shop for retailers and brands to experiment within the metaverse without going too deep on the tech side of things.
Richard Clarke, Head of Metaverse & NFTs at Eyekandy, said, “Launching successfully in the metaverse is a complex, multilayered project. It is a very new, cutting edge technology and sales and marketing channel – we are doing the learning and experimenting on behalf of our brand and retail partners, so they don’t have to. There are multiple Metaverses and multiple ways to launch. 3D asset creation, NFT’s, purchasing digital real estate, community management, content moderation, combining digital and real-world merchandise, and much more needs careful consideration, planning, and execution. Brands and retailers need our support. With our heritage in 3D and AR production and syndication, this is a very organic evolution of our business.”
Metaverse can be described as a network of 3D virtual worlds facilitating social connections. The idea has attracted much attraction since social media and tech giant Facebook rebranded itself as Meta last year. Moreover, several prominent brands, such as Nike, Samsung, Ralph Lauren, and more, have recently ventured into the metaverse with numerous projects.
Eyekandy’s Founder, Scott Lester, said, “Our founding vision has always been to change the way the world shops with AR. This is now evolving to actually changing the world we shop in. Eyekandy has invested in digital real estate across the metaverse, and our’ metastore.x’ and ‘brandstore.x’ metaverse locations will enable our partners to engage and experiment quickly and easily with us in this new digital frontier. Brands need to be where the next generation of shoppers are – they are already in the metaverse, shopping, and buying.”
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