Versus Systems has partnered with ePlay Digital to expand its business into the wellness market. The company stated that it has associated with ePlay to begin its proprietary in-app awards technology to ePlay’s collection of health and wellness apps.

According to the Global Wellness Institute, the global wellness market is currently valued at around USD4 trillion.

“When considering health and wellness platforms, with fitness apps, in particular, we are looking at a market size that’s expected to reach approximately $15 billion in the next five years.” “We examined that growth potential and the opportunities that would bring and realized that scaling our platform into the wellness category is a no-brainer.” – Versus president and CFO Craig Finster

“Versus’ rewards system can help keep these goal-oriented consumers of health and wellness apps even more engaged as they pursue exciting prizes.” – ePlay Digital CEO Trevor Doerksen

Versus has produced an exclusive in-app prizing and promotions tech for game developers and publishers.