Threedium announced an exclusive partnership with Bullfrog, a luxury advertising, digital communications, and content agency.
The leading global ad tech firm, Hivestack, has set up a new research division to focus on facilitating out-of-home (DOOH) advertising for the retail sector within the metaverse. Hivestack’s platforms…
The American tech social media company, Snap, is launching a global creative studio called ‘Arcadia’ to enable brands to create augmented reality advertising and experiences.
Ad giant WPP has been named the first agency augmented reality (AR) partner by Snapchat to deliver a new generation of marketing and commerce solutions for brands.
The game developer Resolution Games has decided to pull the $10 game from Facebook’s ongoing ad test program for Oculus headsets amid backlash from players.
The chocolate company, M&M, is collaborating with BBDO New York for an augmented reality campaign.
The virtual reality arm of Facebook, Oculus, will begin experimenting with ads for Oculus content within its mobile application soon.
NBCUniversal has released a range of advertising innovations comprising new formats and augmented-reality shopping.
The leading provider of virtual and augmented reality experience technologies, Nextech AR Solutions, has joined the Interactive Advertising Bureau (IAB) AR Board.