To assist real estate developers in providing transparent, informational, and immersive customer experiences to today’s homebuyers, PropVR, the 3D visualization platform of Square Yards, has established a first-of-its-kind Real Estate futuristic Experience Center in Mumbai, India.
The center seeks to elevate the experience of visualizing property by providing in-depth exploration insights into a recently launched property with the help of cutting-edge technologies. It is a testament to Square Yards’ goal of providing developers with future-ready technologies that will enable them to present their projects and improve their marketing abilities digitally.
Future-oriented ideas include interactive touchscreen project viewing, connected displays for engaging presentations, virtual reality walkthroughs, and new-age scale models that use projection mapping. These technologies will give developers a taste of how easily they can deliver the most pleasing customer experience for the launch of their projects and stand out as a strong contender in the eyes of their target audience.
The futuristic center will facilitate developers in organizing their sales center to promote more interactions, improving conversions. They can use it to optimize costs and cut up to 30% off of their overall spending.
Real estate sales have undergone a significant transformation with the advent of 3D virtual tours, which enable potential buyers to engage virtually with many aspects of a property using auditory, visual, and haptic sensations. The locational intelligence and visceral sense of the property that 3D visualization tools provide can attract purchasers in a way that images or words cannot.
Experience is essential for landing listings and growing a firm in a cutthroat industry like real estate. The experience center by PropVR is a step in the right direction.
The multi-sensorial real estate space represents a considerable effort to not only promote meaningful offline engagement and offer customers a unique, interactive experience but also to increase PropVR’s market relevance by staying ahead of the curve in the proptech era.
PropVR is an AI-based platform focusing on 3D applications and real estate visualization. It is developing the real estate applications of the future using pioneering technologies like virtual reality, augmented reality, 3D, and metaverse and has filed more than 12 international patents.
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