The virtual reality software provider, Immerse, has unveiled the ‘Immerse Marketplace,’ aimed at providing enterprises access to industry-leading VR material from the world’s best content creators. The platform intends to become the one-stop destination for enterprise leaders to gain access to VR training modules built by pioneering third-party creators cost-effectively to enable their implementation and scalability for employees across the enterprise.
The off-the-shelf training content will allow companies to quickly get started and explore the potential of virtual reality as a transformative training solution. Moreover, the lesser cost creates a lower barrier to entry for companies that have been held back due to budgetary restrictions.
On the creator side, the Marketplace provides a state-of-the-art platform for them to showcase their work to Immerses’ expanding client roster of companies, such as Shell, BP, Meta, Nestlé, DHL, GSK, and General Electric, and MARS.
The Immerse Marketplace has launched with over 120 pieces of content for leading creators and developers worldwide, such as Bodyswaps, Immersive Factory, Virtual Speech, Hard Hat VR, Free Range, Virsat, Boiler Room, Proximity, Inside Technology, Solas, Real Serious Games, and Giant Lazer.
“VR software providers often try to be the only provider for enterprise organizations, which can be very limiting when it comes to both choices and the ability to scale. However, companies want variety and the option to use a range of vendors with diverse specializations,” explained Justin Parry, COO of Immerse.
The Marketplace provides a simplified and cost-effective alternative to enable companies to expand their VR offering, irrespective of whether they have a robust foundation or are just getting started with the technology.
The Immerse Marketplace is also a valuable solution for VR content creators who face persistent challenges in landing corporate, big-ticket clients. An open marketplace will help them unlock previously untapped monetization opportunities for their work.
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