The Tomato Galaxy virtual reality (VR) world, one of the first to feature multiple brands, made its official debut on Meta Horizon Worlds on December 30. The project is being overseen by Tomato US, a division of BlueFocus Intelligent Communications Group Co., Ltd. (BlueFocus), with designers from Vidyuu creating the world itself.
On Meta Quest 2, users can explore more than 10,000 unique worlds on Meta Horizon Worlds, a social VR platform. The ten brands ECOVACS, Hisense, Lilysilk, Xtep, IQOO, Ugreen, Wave, Smileader, Moody, and OSOTEK are all accessible to users in the tomato-themed world known as Tomato Galaxy.
The four worlds that makeup Tomato Galaxy are Spaceship Tour, Day Hemisphere, Night Hemisphere, and Tomato Eye. Players must complete mini-games and gather Tomato Energy, a crucial resource to activate the magical portals that link the worlds.
Tomato Galaxy is more than just a virtual playground. Besides the fun gameplay, it offers unprecedented brand immersion. “Many brands have already built their worlds in Meta Horizon Worlds, but we haven’t seen any world containing multiple brands of different categories,” said Joy Guo, Project Manager of Tomato Galaxy.
Tomato Galaxy’s immersive VR experience offers brands a novel way to connect with and engage with current and potential customers. By creating custom mini-games, brands and players will develop a stronger bond. BlueFocus has taken crucial steps to progress metaverse marketing, aiming to provide innovative technology to empower its clients’ businesses.
An augmented reality (AR) filter called ‘Tomato Together’ has also been made available on Facebook and Instagram for those without headsets. “Through our dedication to metaverse marketing, we’ll keep focusing on promoting creative campaigns and creating immersive experiences for brands and consumers. Tomato Galaxy is just the beginning,” said Jiao Li, Vice President of BlueMedia and General Manager of Tomato Interactive.
By collaborating with brands and content creators and bringing users into the metaverse, BlueFocus will continue to optimize its metaverse marketing strategy using its extensive industry experience.
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