In spite of stay-at-home orders and less traffic, Texas has seen about the same amount of accidents on state’s roadways. To reach drivers more creatively about the risks of absent-minded driving, TxDOT has started a new web-based augmented reality game that strengthens the importance of paying attention while driving and warns drivers to keep their heads up.
The new augmented reality game “Dart Those Distractions” is intended to increase awareness about the risks of distracted driving in an engaging and interactive way that resonates with all age groups. In this game, players throw darts over a car windshield to hit balloons, signifying driving distractions like eating, programming music, or navigation and self-grooming. This is an essential reminder that distracted driving isn’t just about texting or talking from the driver’s seat.
“Every driver and every passenger can be impacted by distracted driving, and one death is one too many.” “We are doing all we can to make sure every Texan knows the dangers of driving distracted. Distracted driving crashes are preventable, and we hope this new AR game will help drivers realize there are more dangers than just your cell phone in the car.” – TxDOT Executive Director James Bass.
TxDOT is promoting the Heads up, Texas awareness campaign. These exercises raise awareness about the game and urge people to share their results and bring in other players to dart those distractions. This augmented reality game can be played by visiting www.dartthosedistractions.com.
The “Heads up, Texas” campaign launched on the 4th of August and is a vital component of #EndTheStreakTX, larger word-of-mouth and social media effort that urges drivers to make safer choices while driving.