EscapeMaker to Reinvent Local Travel Destinations with AR Content for Its Clients
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EscapeMaker to Reinvent Local Travel Destinations with AR Content for Its Clients

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The platform connecting urbanites with local experiences in New York City, EscapeMaker, is now offering AR Content Production and Development services to its agritourism, craft beverage, and special event clients. The idea is to provide them with an opportunity to capture a portion of the growing local travel market.

EscapeMaker’s AR clients can leverage several engaging virtual reality experiences to encourage travel and onsite visits, such as historical walks or craft beverage tours, food menus, scavenger hunts, and exclusive musical and theater performances.

“Static tour apps are old news,” says Caylin Sanders, President and CEO of EscapeMaker. 

More enjoyable, captivating, and immersive experiences are what tourists desire. Visitors can engage with a destination like never before as they point their mobile phones at specific sites to view exclusive content, thanks to the custom AR apps currently in production.

EscapeMaker moved from Brooklyn, New York, to the Hudson Valley at the height of the pandemic. In contrast to their usual strategy, they invested in technology rather than conventional social media and old brand building to compensate for pandemic losses and survive the market uncertainty for local travel and special events.

The spending on marketing and advertising at visitors bureaus and destination marketing organizations (DMOS) has finally returned to levels seen before 2020, despite budget cuts made after the pandemic.

However, according to Sanders, previously, budgets have been primarily allocated to pay-per-view advertising on Facebook or Google, cannibalizing the client lists of many marketers. Advertisers now understand that likes don’t always result in physical visits as Facebook’s subscriber base is declining.

“We hope to see destinations embrace Web3 by pursuing new technologies and promotional avenues to drive tourism and getting paid for the content they are already creating. Augmented reality is the future of local travel marketing,” stated Sanders.

Sullivan County, NY’s Do Good Spirits Distillery, Ulster County, NY’s Urban Fork, Orange County, NY’s Hudson Valley Farm + Flea Festival, Somerset County Tourism’s Sip & See Somerset Craft Beverage Trail, and Manhattan’s Seaport Art Walk are just a few of EscapeMaker’s expanding list of AR clients.

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