The provider of augmented reality products and services for brands, Blippar, announced a Blippbuilder, a no-code AR content creation tool, integration for Microsoft Teams. The move is crucial to help achieve Blippar’s mission of enabling everyone, irrespective of their coding or development background, to create immersive, 3D, augmented reality experiences.
Microsoft Teams’ 270 million monthly active users can now leverage Blippbuilder’s capabilities to collaborate, experiment, create, and share AR projects quickly and effortlessly.
Blippbuilder amalgamates drag and drop functionality with SLAM (Simultaneous localization and mapping) to enable creators at any level to build realistic, intuitive AR experiences. The beginners can simply drop elements and objects onto a project which would firmly stay in place upon publishing using Blippar’s proprietary surface detection technology.
The platform also incorporates tutorials and best practice guides to help users understand AR creation better. The experiences created using Blippbuilder are accessible via a browser, eliminating the need for any dedicated app or hardware. These WebAR experiences are also shareable on a wide array of platforms, including Facebook, Snapchat, TikTok, WeChat, WhatsApp, and more.
Microsoft Teams users can integrate Blippbuilder directly into their existing workflow and reap the benefits of the added functionality of adaptive cards, single sign-on, and notifications with real-time feedback and approvals. The platform also offers tooltips, support features, and starter projects to enable users to start creating projects right away.
“By introducing Blippbuilder to Microsoft Teams, workstreams including team channels and group chats, we’re making it easier than ever before for people to collaborate, create and share amazing AR experiences with our partners at Teams,” said Faisal Galaria, CEO at Blippar.
Blippar also offers a more comprehensive developer creation tool, its WebAR SDK, for organizations to build experiences using an advanced implementation of SLAM and marker tracking, supporting integrations with key 3D frameworks, including A-Frame, PlayCanvas, and Babylon.js.
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