To enable its customers to try on the new Galaxy Watch 3 in augmented reality, Samsung is partnering with Snapchat to deploy some innovative wrist-tracking technology.

Snapchatters can try the upcoming product from Samsung from the comfort of their home using the exciting wrist-tracking technology that would enable them to put on the device in augmented reality.

Users need to open up the Snap camera, scan a proprietary QR code, or manually select Samsung to undertake the hi-tech experience.

They can try on a range of faceplates and straps that are available for the Galaxy Watch 3. The experience will also allow them to check for the best fit. They can also customize the experience significantly through full Bitmoji support.

A handy ‘shop’ button will feature on the experience to redirect the users to the Samsung website where they can execute the purchase.

Snapchat released a statement saying, “Snapchat has teamed up with Samsung Electronics UK to launch a wrist-tracking campaign for the Samsung Galaxy Watch 3, allowing Snapchatters to try on and experience the watch features. This is the first time Samsung has used wrist-tracking technology, and it is one of the first brands globally to embrace this feature, which was launched during the Snap Partner Summit in May this year.”

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