Per a study, an innovative technology that e-commerce companies can provide to apparel buyers is a virtual try-on to improve their sales. According to a report by Vertebrae, a company that focuses on 3D and AR for retail, 69% of shoppers who have tried virtual try-on had bought the product.
Of the shoppers surveyed, 44% have used virtual try-on and 75% of those have used it in the past as well.
Around 77% of those who have not experienced it would like to try if it were readily available, and around 49% would be likely to buy.
Sunglasses and eyewear dominate the sales, with 70% of buyers thinking virtual reality would be useful when making a purchase decision. Also, 79% mentioned that they would use it when it is readily available.
Also, around 43% of shoppers mentioned that they are unlikely to use virtual try-on if the process is complicated and requires additional actions like entering measurements or uploading a photo.
However, around 64% agree the most effective uses for it are:
- I can view if the style is proper for me: 63%
- I can view whether the color is appropriate for me:51%
- I get an actual sense of the size of the product: 46%
“Virtual try-on is transforming shopping for entire categories like eyewear, hats, footwear, and soon clothing.” – Vince Cacace, CEO and Founder, Vertebrae.
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