In-store shopping houses are adopting new digital and immersive technologies to keep customers’ buying experience comfortable and follow the pandemic protocols. in this situation, AR is the frontrunner among all the available technologies.

AR is considered to be the best technology that complements retail industry. To make the shopping experience a fun experience, retailers have introduced the augmented reality that can engage and entertain customers. Retailers in the past have relied on offline media or print advertising campaigns to promote products. Now, the efforts are mixed and used together to create a comprehensive buyer experience through augmented reality.

In the current pandemic scenario, retailers and fashion houses incorporate XR and AR into the buyer’s shopping experience for a better and realistic feel. Augmented reality and XR contribute to making the right immersive tool to take buyers out of online shopping to in-store purchases.