Developers of the first cloud-based AR platform for video content creators, Arti, is partnering with ESTV, the first 24/7 dedicated channel for esports and gaming personalities, to bring AR content to the latter’s original programming. Moreover, the ESTV content partners will also obtain access to the Arti AR Platform.

“ESTV viewers are used to the non-stop visual excitement of gaming, so they’re hungry for 3D graphics and AR in any esports content or commentary, making this partnership a very natural fit,” stated Arti Co-founder & CEO, Yaron Zakai-Or. “We’re excited to partner with ESTV to bring the magic of AR to their content and to provide an easy, flexible, affordable AR option for their many content partners.”

Arti is an easy-to-use, inexpensive, cloud-based AR platform that presents exciting new opportunities for video content creators. They can deliver engaging stories in AR through the platform without a dedicated expert or a fancy AR studio.

ESTV was set up in 2019 to fulfill the demand for 24/7 coverage of esports athletes and gaming franchises while providing an insider perspective. It has emerged as a dedicated channel for esports and gaming personalities, accessible on several digital platforms, such as Roku, Amazon, Samsung, Sling, and more.

“ESTV’s mission is to deliver the most innovative esports and gaming programming available everywhere,” said Eric Yoon, Founder, and CEO of ESTV. “By partnering with Arti, we can meet our ever-expanding audience’s expectations with amazing AR video content. And with Arti in our marketplace, our growing list of content partners will be able to engage viewers with AR across more of our programming.”

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