The sports metaverse company LootMogul has partnered with Six Sport, a top sports marketing and commercial rights agency.
Half of Premier League clubs have now deployed virtual reality tech in one way or another for functions like rehabilitation and training.
Real Madrid TV is offering an augmented reality viewing option through a new partnership between streaming company Cinedigm and AR glasses maker Nreal.
China Mobile is taking the progress made with digital platforms at the Tokyo Olympics a step ahead by introducing virtual reality at the Beijing Winter Games in Hong Kong.
The at-home boxing fitness company, Liteboxer, unveiled its first virtual reality product at CES 2022 in Las Vegas. Liteboxer VR will make its debut on Meta’s Quest 2 headset.
The leading platform for hosting interactive live remote and on-demand workouts, Virdio, is launching its direct-to-consumer fitness platform in late Q1 2022.
The smart contact lens innovator, Mojo Vision, has raised $45 million to adapt its augmented reality contact lenses for sports and fitness applications.
The human-centric metaverse, Vault Hill, has partnered with London Bridge Sports Medicine (LBSM) to offer AR consultations for patients within the metaverse.
The Bristol-based cricket club, Stapleton CC, has inked a deal with Virti to deploy cutting-edge deep-learning technology using VR to enhance the training regimes for its players.
SharpLink Gaming and Quintar are partnering to create an AR-powered experience to amalgamate sports betting with live athletic events.