The sports betting technology provider, SharpLink Gaming, and the AR-centered fan technology platform company, Quintar, are partnering to create an AR-powered experience to amalgamate sports betting with live athletic events.

It is a first-of-its-kind creation in the sports betting industry, fostering an innovation that will significantly benefit both companies. Users of the AR sports betting product will be able to access it live from events or the comfort of their homes.

As a part of the partnership, SharpLink’s technology development team will collaborate with the respective department at Quintar to develop the AR-powered product for sports bettors.

Rob Phythian, Co-Founder and CEO of SharpLink, said, “This is truly game-changing innovation at its finest and will result in SharpLink and Quintar delivering sports fans with an unprecedented, interactive, game-day experience when engaging with and betting on their favorite sports, teams, and players.”

“Given our combined industry experience and similar spheres of influence with key decision-makers in sports media, we also share the belief that growth opportunities for both our companies could prove to be potentially limitless in the long-term,” he added.

SharpLink will primarily manage the product’s backend, including the registration, scoring, grading, and the other technical portions. Quintar will work on the augmented reality portions and their integrations during live sporting events.

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