The multinational telecommunications company, Ooredoo Group, is partnering with Snap Inc. to incorporate augmented reality technologies for enhancing customer experience.
The two companies have signed a three-year partnership to build advanced, 5G-enabled AR experiences for Ooredoo customers across its ten operating companies.
Ooredoo Group will leverage Snap’s platforms such as Snapchat and its creator tools to act on its commitment to technology, innovation, and the digital elevation of arts and culture and augment the quality of the customer experience that the company delivers.
Several of these experiences will be built by focusing on key cultural and social moments, including the significant sporting event in Qatar in 2022. The companies will combine the physical and digital worlds through engaging, shareable AR experiences for fans and visitors.
Sheikh Mohammed bin Abdulla Al Thani, Deputy Group Chief Executive Officer and Chief Executive Officer of Ooredoo Qatar, said, “This is a first-of-its-kind collaboration for the region, a milestone of which we are rightly proud, and which aligns perfectly with our strategic aim of digital transformation. Our partnership with Snap Inc. will enable us to develop innovative 5G services that will enrich our customers’ digital experiences and make them enjoy the internet even more. We are very excited about what our future together holds and can’t wait to roll out the coolest activities across our markets.”
Nana Murugesan, Managing Director, International Markets at Snap Inc., added, “We believe that AR ultimately adds both entertainment as well as utility to people’s lives, and we are pushing the boundaries on both of these fronts by working with partners like Ooredoo. We have seen communities in the region truly embrace AR today, especially around events and places. As that happens, one of our priorities is making AR more accessible to individuals and businesses, which will be expanded through this strategic partnership with Ooredoo across multiple countries.”
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