Automaker Ford has partnered with Google to create the F-150 Lightning Strike Anywhere, an AR-powered experience to promote the company’s new all-electric pickup truck.
Automaker Ford Motor Co. is looking to further leverage TikTok to reach a young and diverse audience, the company’s target market for the new Maverick compact pickup truck.
A deep tech company with focus on AR, Adloid, is partnering with Hero MotoCorp for the launch of a first-of-its-kind immersive augmented reality showroom.
The Audi co-founded startup aiming to inject immersive VR and AR into everyday car travel, Holorise, which has raised a €10 million (~$12 million) Series A investment round.
The South Korean company, StradVision, announced two significant partnerships with a leading German automotive OEM and Tier-1 supplier.
The 2022 Audi Q4 e-Tron to come with an AR HeadUp Display and is all set to be the fourth variant of the German automaker’s product line to debut in the US.
Panasonic Automotive introduced its new AR-powered HUD aimed at providing an immersive driving experience and enhancing road safety.
Mercedes continues to make our cars safer with innovative new technology by launching a crucial safety feature, 40 years later.