Panasonic Automotive unveiled its new augmented reality (AR) head-up display (HUD) on the maiden day of CES 2021.

Capitalizing on the latest advancements in optics, volume optimization, and imaging technology, the display amalgamates it with the AI technology from its SPYDR cockpit domain controller to render near-field and far-field content. It showcases vehicle information like speed, object and pedestrian detection, and navigation.

Scott Kirchner, President at Panasonic Automotive and Executive Director for Panasonic Smart Mobility, said, “The HUD market is one of the fastest-growing categories in mobility, but traditional HUDs cover only a small section of the road.”

The system optimizes safety by projecting 3D and AI-driven key information into the driver’s line of sight to minimize distraction. It addresses several aspects of a user’s requirements through a PRIZM process.

“And in a future with more self-driving vehicles, our AR HUD could provide an important added level of comfort and assurance for AV passengers as well,” Scott added.

The strategic partnerships with emerging tech start-ups and innovators enabled Panasonic to refine the technology and add depth and breadth to the AR HUD data-driven visuals.

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