CES 2021 saw one of a kind virtual reality concert featuring Epic artist Madison Beer on its maiden day. Looking a lot like an actual live concert, the performance was made possible using Sony’s novel technology.
While actually performing in a studio with a virtual-reality suit, the virtual performance showcased Beer performing her song “Boyshit” at Sony Hall in New York in a virtual avatar in front of a virtual live audience on a virtual stage. Even though it looks like a seamless animation but with the increasing level of sophistication in terms of the tech, we’re not too far away from such immersive experiences looking a lot like real life.
The entire performance will comprise of a medley of songs from her forthcoming Epic Records debut album, ‘Life Support’ in the virtual avatar.
Both Madison Beer fans and immersive reality fanatics will be to experience the virtual concert firsthand on PlayStation VR and Oculus VR. It will also be released as an immersive 2D experience on several streaming music video channels.
“The process of putting this performance together is like nothing I’ve ever done before,” exclaimed Beer. “I love creating visuals, so it was really exciting for me to get involved in the process and make something special for my fans. We’re all disappointed we can’t go out and experience these songs on tour together, so creating a performance like this one feels like a true gift.”
Dennis Kooker, President for Global Digital Business and U.S. Sales for Sony Music Entertainment, said, “We are pleased to bring Madison Beer’s groundbreaking immersive performance to fans across a range of streaming and VR platforms. This is a forward-looking, incredibly lifelike experience that brings a new dimension to Madison’s artistry and highlights the capabilities of these innovative formats which bring fans closer to the music than ever before.”
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