The in-vehicle Virty entertainment innovator backed by Audi, holoride, is prepared to introduce its new virtual reality system to the general public. The company unveiled a device the size of a smart speaker that can be installed into any vehicle to make it VR-ready at CES 2023 in Las Vegas. The product represents a turning point for a business whose expansion has depended on alliances with automakers.
The in-car VR technology from holoride is currently only offered in a select group of Audi vehicles from the 2022 model year and later. If customers choose to pay $799 for the package, this new product would significantly increase its market reach.
The retrofit pack attaches to a vehicle’s windscreen using suction cups and weighs less than half a pound. The hardware comes with a USB-C to USB-A cord that plugs into the car and a lithium-ion battery that lasts for 14 hours on a single charge. Two passengers can use holoride in the vehicle at the same time by connecting up to two headsets simultaneously to the holoride retrofit.
The retrofit hardware, HTC VIVE Flow headset, a one-year subscription to the holoride platform, a safety strap, and the pack are all included. For $199, car owners can also purchase the holoride retrofit separately.
“The release of our holoride retrofit kicks off a new chapter in holoride’s journey. Our vision of delivering a manufacturer-agnostic entry point into the ‘Motorverse’ has finally arrived,” said Nils Wollny, CEO and co-founder at holoride.
The holoride retrofit operates in a manner akin to its current technology. Bluetooth is used to connect the product to a VR headset. The software uses the vehicle’s location and movement data. The virtual reality content syncs in real-time with the vehicle’s movement to help avoid motion sickness.
The company also unveiled an update to its VR library, which features games like Cloudbreakers: Leaving Haven and educational apps like Einstein Brain Trainer.
Follow us on Linkedin.
Read other Articles
