China’s innovative market-leading online entertainment service, iQIYI, announced that parts of its drama series Fox Spirit Matchmaker (Yuehong Chapter) would leverage Extended Reality Virtual Production, making the show country’s first drama series to use the technology.
The move represents another step forward in iQIYI’s strategic vision of leveraging virtual production, including extended reality to improve content quality, increase efficiency, and create an immersive viewing experience.
The drama series Fox Fairy Little Matchmaker, based on the same-named Chinese anime, had several LED panels installed as part of its XR virtual production at the 2,400-square-meter virtual production studio that iQIYI constructed in Hengdian, Zhejiang province, where the series was shot.
Although the company created the final output virtually, it conveys a high level of realism and is almost indistinguishable from those made on an actual set. Additionally, the set-up enables the production team to move around quickly, reuse, and customize various virtual settings.
The series’ production process is a powerful example of how virtual production changes the film and television industry and creates new opportunities for growth while encouraging viewers to use their imaginations even more creatively.
“iQIYI has been building its digital asset library and exploring the integration of film and television production with advanced technology. XR virtual production is a crucial move to further propel the industrialization of Chinese film and television into a new stage,” stated ZHU Liang, Vice President of iQIYI and Head of Intelligent Production.
For years, iQIYI has used technology, like virtual production, to enhance the entertainment experience. The company finished producing two 4K test films in January in its in-house virtual production facility. It adopted the film’s visuals from the smash hit drama series Luoyang on iQIYI, for which the production company 3D-scanned the actual physical scenes with great accuracy. The 4K test films were produced using the ‘Digital Twin’ 3D assets from the scans.
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