Ifland’s global digital presence will make it possible for Rotate to test consumer demand for the brand in new markets at a much reduced cost than opening stores. The metaverse has received strong support from South Korea’s businesses. For South Korea’s metaverse ecosystem, the Ministry of Science and Information and Communications Technology has stated that it will invest at least $186 million.Rotate and Remain, two Scandinavian clothing companies, and the metaverse platform Ifland have announced a unique collaboration. Ifland, introduced in July 2021 by SK Telecom, the biggest mobile service provider in South Korea, currently has over 12.8 million users.
In November 2022, Ifland expanded to 49 nations, including European markets. Its app is available through the iPhone app store and Google Play, and it is currently the second-largest Korean metaverse platform after Zepeto.
The 150-year-old Birger Christensen brand’s sister brands, Rotate and Remain, will use the metaverse to increase brand recognition. The collaboration consists of 20 free digital fashion items, including dresses, tops, and bottoms made especially for the platform. Ifland’s first fashion collaborators outside of Korea are Rotate and Remain.
Danish fashion companies have been slow to embrace online shopping. However, many European digital fashion retailers, including DressX and The Dematerialised, are industry pioneers and share the sustainability goals of Danish fashion brands. Aside from Snap, DressX has grown to be the largest platform for AR fashion. For product launches, The Dematerialised has collaborated with upscale clothing companies like Karl Lagerfeld and Rotate.
In November 2022, Rotate partnered with The Dematerialised on a phygital NFT for Copenhagen Fashion Week that featured its Theresa dress with additional flame animations. After the catwalk, users could use augmented reality to try on the item.
In addition to being carried by stores like Net-a-Porter, Selfridges, Browns Fashion, and MyTheresa, Rotate offers its products in more than 40 countries worldwide. Over 120 shops, including Selfridges, Browns, Ssense, and Net-a-Porter, carry Remain in 35 countries.
Ifland’s global digital presence will allow Rotate to test consumer demand for the brand in new markets at a much lower cost than constructing physical storefronts. The metaverse has received strong support from South Korea’s businesses. For South Korea’s metaverse ecosystem, the Ministry of Science and Information and Communications Technology has stated that it will invest at least $186 million.
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