North Coast Brewing Unveils VR-powered Immersive Tasting Experience

North Coast Brewing Unveils VR-powered Immersive Tasting Experience

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A virtual reality-powered craft beer tasting experience was unveiled by North Coast Brewing Company (NCBC), the company’s most recent offering. To create and offer a premium virtual beer-tasting experience to connoisseurs all over California, NCBC teamed up with Spyglass. The main event is a Brewmaster Chuck Martins-led guided beer tasting of four of their most renowned beverages.

Customers will receive a tasting kit with four 12 oz beers, four specially made coasters, access to the Spyglass Meta Quest app, and a drone flyover of Fort Bragg’s stunning coastline. Additionally, they will go on a virtual tour of Fortunate Farm, a longtime collaborator of NCBC, on a carbon farming project.

Through virtual reality, Spyglass creates experience platforms that deliver a high-production, high-quality interactive experience for entertainment, recreation, and education. To fully enjoy this experience, a Meta Quest 2 device is necessary.

“Our joint mission is to share the beauty and sounds of our rugged coastline while enjoying delicious craft beer across the Golden State!” said Jennifer Owen, CEO at NCBC.

NCBC is pleased to include four of their delectable beers in this package, including Scrimshaw Pilsner (the top-selling craft pilsner in the United States), PranQster Belgian Style Golden Ale, Pacific Magic IPA (recently released), and Old Rasputin Russian Imperial Stout (Number one selling Imperial Stout in California).

“We are incredibly excited to partner with North Coast Brewing. It’s been a pleasure working with their team to capture the sights, tastes, and sounds of NCBC. We’re thrilled to share this experience with beer lovers all over California through our first VR release,” said Gopal Kamath, co-founder of Spyglass.

Scrimshaw, Old Rasputin Russian Imperial Stout, PranQster, Le Merle, and Brother Thelonious are just a few of the exceptional, award-winning beers made by NCBC, a certified B Corp that was established in 1988. Beers from NCBC are sold internationally and in 48 US states.

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