Hero Zone, the provider of social virtual reality experiences in location-based entertainment, announced its distribution agreement with Amusement Services International, LLC (ASI), an end-to-end solution provider of design, supply, and support for the Middle East/North Africa (MENA) leisure, entertainment, and attractions industry. The new partnership will allow Hero Zone to bring its VR technology to more locations across the MENA region.
“We’re pleased to be teaming up with ASI to help us expand Hero Zone’s penetration across MENA,” said Sebastian Malavasi, CEO of Hero Zone. “We’re looking forward to working with ASI so that more patrons in the Middle East will have the opportunity to experience Hero Zone’s exciting, truly social VR games together in real life and in the virtual Hero Zone Arena.”
Hero Zone’s relationship with ASI took shape across several amusement industry events following the presentation of the Hero Zone Arena at last year’s IAAPA Expo. ASI, a distributor of arcade attractions in the MENA region, will introduce location-based VR as the
optimal attraction at next month’s Dubai Entertainment Amusement & Leisure Exhibition (DEAL) trade show. After that, the Hero Zone Arena will be installed in Dubai Mall, “the most visited retail and lifestyle destination in the world,” welcoming more than 100 million visitors annually.
“ASI has always been ahead of the curve in the MENA amusement and leisure industry, and our partnership with Hero Zone marks our commitment to bringing socially engaging VR entertainment in the middle eastern region,” said Rosanne Fernandes, General Manager -Amusement Division of Amusement Services International LLC. “So many of our partners and clients across the MENA region will love the incredibly immersive, fun experiences that Hero Zone Arena delivers.”
With over 180 locations worldwide, Hero Zone has an existing presence in the Middle East, having installed Hero Zone Arenas in two locations in Kuwait operated by the well-known family entertainment center brand Future Kids. In addition, Hero Zone has several
software-only Hero Zone locations in MENA, including in Saudi Arabia and Oman.
Hero Zone Arena is a turnkey package for family entertainment centers, arcades, and other locations looking for a convenient, all-inclusive VR solution that includes the Hero Zone launcher and award-winning games catalog.
Unlike other VR providers, Hero Zone Arena includes a free 6-month software license to access the company’s growing catalog of proven VR games. Following that initial period, operator-friendly licensing options from per-play to per-month and one-time annual programs will be available.
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