Facebook is planning to start showing ads in VR games on its Oculus Quest headset. It is a strategical push toward turning the hardware business into a moneymaker for Facebook.
For now, it is in the testing phase. By next month, Facebook will run ads in Blaston, a shootout game from Resolution Games, and applications from a few developers.
According to Facebook, Gaming companies will earn a share of the revenue generated by the ads.
Advertising is expected to help Facebook return more of its notable investment in the hardware business, as the company has kept the prices of VR headsets low to promote faster user adoption.
Facebook is expected to face stiff competition when Apple releases its VR device. Both Facebook and Apple are also developing their own AR glasses.
Oculus, in the past, has opposed putting Facebook branding on the products, fearing a reaction from gamers. But since last year, Facebook started requiring new Oculus users to have Facebook accounts.
According to Facebook, it uses info about activity on Oculus, like which apps and games they use, to support its targeted advertising business.
Oculus last year announced the release of Quest 2, an all-in-one VR headset with a faster processor for enhanced gaming and higher-resolution screens. The entry-level product with 64GB of storage is priced at US$299, making it more affordable than other VR headsets out in the market.
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