Blippar, an AR tech company, has raised $5 million in a pre-Series A funding round. The funding was co-led by 4J Studios, West Coast Capital, and Chroma Ventures. The new investment strengthens Blippar’s position as a leader in augmented reality and will be utilized to further expand the company’s technology and accelerate its growth in global markets, including the Americas, Europe, and Asia.

“We are very excited to have attracted investors of this calibre to Blippar. Not only is this a solid vote of confidence in Blippar’s technology from some of the most highly regarded industry veterans and business minds, but it also demonstrates sustained validation of the UK tech sector post-Brexit. 2020 was a transformative year for Blippar with a 200% increase in revenue quarter on quarter, continued strengthening of the senior leadership team, and delivery of cutting-edge AR campaigns for major global brands including OnePlus, Kellogg’s, and Dr. Pepper. We have leveraged our 10 years of investment, provenance, and technology leadership in the AR space to come back leaner, more focussed, and better than ever before.” – Faisal Galaria, CEO, Blippar.

Gaming pioneers Paddy Burns of 4J Studios and Chris van der Kuyl are known for creating Minecraft for Sony, Nintendo, and Microsoft gaming consoles. In the last 25 years, Chris’ success and contribution in building technology, entertainment, and media businesses have been prolific. At the same time, Paddy has been focused within the gaming industry for more than 20 years.

“The immersive nature of AR makes it one of the most important use cases for the gaming industry. Blippar’s AR technology is by far the most advanced and innovative that I’ve seen in years and there is huge potential for AR to power the ultimate gaming experience of the future. We look forward to being part of the Blippar journey.” – Chris van der Kuyl, Principal, Chroma Ventures.

West Coast Capital holds major investments in property, data analytics, and e-commerce and also was an initial investor in The Hut Group. Chris van der Kuyl and Justin Cooke have been appointed to the Blippar Board. The Government of the UK also secured a minority equity stake in Blippar through the Future Fund match funding scheme.

Follow us on LinkedIn

Read other Articles