The innovative UAE startup BeanBurds has released an augmented reality feature to enhance the online shopping experience for its customers. The company offers specialty beans, coffee machines, tools, accessories, and everything else to craft your favorite brew at home.

The feature uses 3D visualization to give users an overview of how the apparatus would look within their surroundings before making the purchase. It would make the experience of buying coffee machines more interactive and take the guesswork out of the entire activity.

Salem Ahmed, Founder, and CEO of BeanBurds, stated, “At BeanBurds, we always think of how we can deliver exceptional coffee experiences by identifying customer pain points and fixing them with innovative solutions. I believe AR has immense possibilities in the food and beverage industry. We are excited to launch this feature and exceed customer expectations.”

The startup was conceptualized in 2020 to support local coffee roasters during the pandemic. The BeanBurds platform also features a virtual barista powered by AI to help customers match the suitable coffee varieties according to their preferences. The platform currently incorporates several types offered by the local roasters, such as Coffee Planet, Emirati Coffee Roastery, RoR Roastery, Nightjar Coffee Roaster, Nusantara Coffee Roasters, Saraya Specialty Coffees, Golden Beans, and more.

You can check out the augmented reality shopping experience on the BeanBurds mobile app.

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