Snoop Dogg unveils first sparkling wine, augmented reality experience with 19 crimes

Snoop Dogg unveils first sparkling wine, augmented reality experience with 19 crimes

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The famous hip-hop artist keeps making significant strides in fields unrelated to music. Snoop Cali Gold, Snoop Dogg’s newest product for the 19 Crimes label, was introduced on Thursday with a unique experience revolutionizing the industry.

Each bottle of sparkling wine has its unique QR code that visitors may use to get an immersive online Augmented Reality experience of a Snoop performance. D-o-double-g activates once a mobile device scans the code on the gold-foiled version. With the bottle popping, fans can see a close-up performance of the iconic Who Am I (What’s My Name?) from the timeless 1993 album Doggystyle.

According to the West Coast legend, “We wanted something cool with that O.G. party vibe, and I’m hyped to add Snoop Cali Gold to my 19 Crimes collection. This sparkling wine has a fun, fresh feel that people will enjoy. Let’s get it Poppin with Snoop Cali Gold!”

The wine has nutty undertones with floral and citrus flavors, particularly lemon and green apple, and a crisp finish.

John Wardley, worldwide vice president of the 19 Crimes franchise, said in response to the news, “We couldn’t be more ecstatic for Snoop Cali Gold. This is an especially celebratory launch, arriving on the heels of an incredibly successful year for 19 Crimes. It has been a pleasure to work with Snoop on this new wine and welcome the first Sparkling to his existing Cali lineup.”

Following the enormous success of his red mix Snoop Cali Red and his rosé offering Cali Rose, Snoop Cali Gold was released.
Snoop Cali Gold, the brand’s first sparkling wine, is currently offered online and in stores for $17.99 a bottle.

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