After seeing augmented reality (AR) experiences on wine bottles, breakfast cereal, and children’s books this year, it’s time for the dietary supplements to present a human-like touch using the technology. NexTech AR Solutions, a creator of augmented and virtual reality (AR/VR) experience technologies, has introduced a new human hologram AR marketing platform, called ‘Genie in a Bottle’ and an e-commerce store for its TruLyfe brand of supplements.
The feature will be available to customers who purchase any of the three select immunity-boosting supplements from the company’s online store. The packaging of the supplement bottles will contain a QR code that can be scanned on NexTech’s ARitize app to unlock unique immersive AR experiences. A 3D human hologram of a certified dietician will pop up on the supplement bottle cap, speaking about the benefits of the product and its nutritional value.
Each supplement will showcase a unique set of experiences and will also display 3D volumetric recreations of various elements such as fruits, plants, etc. to showcase the flavor and ingredients of the product.
The company believes that the initiative will help them make product information more accessible and understandable with AR dieticians directly talking about the product with the consumers. Additionally, it is going to turn into a cooler avenue for product promotion as the app will also notify the consumers about updates on their supplements or any upcoming offers at NexTech or TruLyfe.
Noora Mousa, Vice President of TruLyfe and the company’s first ‘Genie’ to be featured on the platform, stated,
“I’m very excited to be a part of the TruLyfe Genie in a Bottle AR experience as their first dietitian AR-backed human hologram! Product information is delivered to customers in an uncomplicated and transparent way, ultimately leading them to make the healthiest and most informed decisions that may otherwise be complicated when browsing a jam-packed aisle in a store.”
“I’m looking forward to helping empower customers’ knowledge and encourage them to live their healthiest lives,” she added.
“With our Genie in a Bottle AR marketing program, we are revolutionizing e-commerce by enhancing the ways in which customers are able to engage with and understand their products without having to set foot in a physical store,” said Evan Gappelberg, CEO of NexTech AR.
He added, “Once our self-serve AR Genie platform is rolled out, many thousands of e-commerce brands will be empowered to use our ARitize app to create their own AR Genie in a Bottle experience.”
Even though the experience isn’t entirely flawless, as it requires the customer to download a specific app to access the feature, but it does signify a crucial milestone for AR’s emergence into retail.
With giants such as Apple and Facebook expanding their focus on AR and associated products such as smart glasses, it is likely that more and more brands will start branching out to adapt to the technology. There is a lot of potential for it to start dominating the marketing world sooner than we would expect.
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