The award-winning creative firm Media.Monks recently launched ‘Moxy Universe, Play Beyond,’ an innovative campaign for Moxy Hotels that uses mixed reality to create an exciting experience for the hotel’s visitors.
Moxy Hotels, a member of Marriott Bonvoy’s brand portfolio, was founded in 2014 and is renowned for providing an unconventional stay to clients who are fun-loving and young at heart. By celebrating and spreading the brand’s ‘Play On’ spirit to increase brand awareness and make hotel stays enjoyable, Moxy Hotels hopes to expand its portfolio throughout the Asia Pacific region.
“‘Moxy Universe, Play Beyond’ was brought to life by the Media.Monks team, to create a place where people can freely express themselves, create their ideal identity and even multiple identities to connect with other young-at-hearts and create their own experiences,” said Eric Pang, Associate Creative Director, Media.Monks China.
Travelers’ experience with Moxy begins before they check into the hotel with the Moxy Universe. Before checking in at the hotel, guests can create and customize their avatars by selecting from 122 features and 344 designs representing various skin tones, hairstyles, body shapes, props, and other features. There are more than a billion possible unique avatar combinations and custom posters that can be created and shared on social media.
Travelers will find a complimentary beverage waiting for them when they enter the Moxy Bar. Guests are greeted with an animated welcome message as soon as they scan an AR marker at the bar counter, previewing the thrilling mixed reality experiences they will encounter while staying at Moxy.
Additionally, visitors can discover various augmented reality markers in their rooms, the gym, and other significant hotel locations to reveal the immersive AR experience using the avatars they had built. Travelers can immerse themselves in the information that improves each of Moxy’s primary areas through the interactive augmented reality experience; they can then share this content on social media.
“Moxy has always challenged the status quo by inviting guests to live in the moment. With the campaign, we are bringing Moxy’s ‘Play On’ spirit to another dimension through fun, immersive experiences while creating greater connections with our guests,” said Patricia Cheung, Senior Director, Brands & Destination Marketing Asia Pacific, Marriott International.
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