As a sequel to his 19 Crimes Cali Red Wine, rapper Snoop Dogg launched the brand’s first Californian rosé called the Snoop Cali Rosé.
The wines from 19 Crimes represent the stories of the convicts sent away from Britain in 1788 who were convicted of one of the 19 most serious crimes at the time. A few of them were killed during the journey but the ones who survived became the colonists of Australia.
“We did it big with 19 Crimes Cali Red, so you know we had to do it again – and this time, I was thinking pink,” said Snoop Dogg.
“I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. I hope when you open a bottle of this wine you take a little mind trip to my Cali home. This is how we Rosé the Snoop Dogg way!”
The new product also comes with an augmented reality twist. By visiting the Ask The Doggfather website and scanning a QR code on the rosé bottle, the customers can win a chance to directly talk to Snoop Dogg.
Snoop Dogg, in the form of a miniature holographic, will offer sage advice and answer questions. The experience is a part of the 19 Crimes ‘Living Wine Label’ series that enables the customers to scan the bottle’s QR codes and witness the stories of the convicts depicted on the labels.
The wine is priced at US$12 for a bottle.
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