The Korean state-run broadcaster KBS is partnering with the Korea Creative Content Agency to bring immersive K-pop shows to Hallyu fans worldwide with exclusive augmented reality and extended reality content.
The two organizations presented Friday’s episode of the popular KBS K-pop program ‘Music Bank’ to 114 countries on KBS 2TV, KBS World TV, and the KBS World YouTube channel. The live show, titled ‘Music Bank With K-Content,’ featured 18 K-pop acts, including boy bands SF9 and Monsta X, Mamamoo’s Hwasa, and girl group Weki Meki.
Brave Girls’ 2020 song “We Ride” and N.Flying’s megahit “Rooftop” incorporated several extended reality features, combining augmented reality and virtual reality to deliver an immersive experience to the audiences through computer-generated 3D images and simulations. SF9’s “Trauma,” Hwasa’s “I’m a B,” and Jang Woo-hyuk’s “Tonight” also used augmented reality.
It was the first instance for KBS to deploy emerging tech for music programs. Furthermore, global K-pop fans can enjoy ‘Music Bank With K-Content’ on Naver Z’s metaverse platform as well.
“The latest K-pop show, which utilized immersive technologies and Hallyu fans’ communication through a metaverse platform, will play a great role in spreading the Korean Wave in the digital economy era,” said Park Seung-ryong, Head of KOCCA’s global business division.
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