The leading 3D eCommerce technology company, VNTANA, is partnering with JOOR to integrate its 3D and AR tech within the latter’s pioneering wholesale management platform. The integration will allow JOOR customers and their retail partners to experience rich visual assets in 3D and AR.
Brands would be able to import their existing 3D designs from programs like Browzwear, Clo, Keyshot, Modo, and others instantly into the JOOR platform in 3D and AR. VNTANA’s patented algorithms will automatically optimize and convert the files during the transfer to bring them up to the web and mobile standards.
The integrations between 3D technology and eCommerce are evolving rapidly but still prove to be expensive for brands. VNTANA simplifies this process through its headless architecture and robust API to enable its partners to quickly add 3D capabilities on the back-end of their existing offerings.
“3D and AR eCommerce is the future for retail, and we’re passionate about making these performance-boosting assets accessible to every brand,” said Ashley Crowder, Co-founder, and CEO of VNTANA. “Partnering with JOOR is a fantastic way to improve the wholesale experience for the industry as we deepen the brand and retailer relationship while driving increases in sales and sustainability. We look forward to working with JOOR on the next iteration of eCommerce in the metaverse.”
JOOR offers a SaaS-based platform to enable brands and their retail partners to oversee wholesale discovery, planning, and sales. The company will now use VNTANA’s API to enable quick facilitation of 3D and AR capabilities to its platform.
“JOOR is the world’s leading wholesale management platform, modernizing and streamlining the B2B buying and selling process for our rich ecosystem of brands and retailers,” said Kristin Savilia, CEO, JOOR. “We are dedicated to innovation and recognize the critical role 3D and AR will play in the future of wholesale. As such, we are proud to partner with VNTANA to bring this cutting-edge technology to our platform.”
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