The leading global social media platform, Instagram, has introduced new themed stickers and a custom AR effect to add a different flavor to the Lunar New Year celebrations.
The stickers commemorate the Year of the Tiger, featuring art by Hong Kong-based Ophelia Pang. The new features offer a simple method to mark the event, celebrated from January 31st to February 15th.
The platform also added a #MyLNY2022 AR effect to enable users to engage with the celebration further. The app will feature a range of Lunar New Year effects that can be accessed using the search option.
Instagram had introduced a similar set of Lunar New Year tools last year as the social media platform looks to maximize engagement around cultural events.
Instagram Chief, Adam Mosseri, said, “When it comes to celebrating cultural moments, we want to be a platform where creators showcase their work.”
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