Indosat Ooredoo has partnered with Snap to expand and accelerate the adoption of AR in Indonesia. Indosat Ooredoo and Snap will focus on driving innovation within augmented reality and at the same time empowering engagement and creativity among Snapchatters, IM3 Ooredoo users, and brands.
Both the companies, by next year, will launch many programs to bridge the physical and digital world’s gap with augmented reality. Some of these initiatives include the release of an AR Creator Fund, opening the door to funding opportunities for Indonesian working in AR. The program will include competitions, webinars, and job opportunities for members.
Also, Snap intends to launch a new augmented reality lens every week for subscribers of Indosat Ooredoo. While Indosat Ooredoo will provide data offers for new users of Snapchat on their plans allowing them to extend their engagement with augmented reality experiences on the platform.
Indosat Ooredoo, as part of this partnership, has also been selected as an authorized representative for Snap to oversee advertising for the Snapchat platform in Indonesia.
“Indosat Ooredoo is committed to bringing the most innovative digital experiences to people in Indonesia by teaming up with world leaders in this space. We’re delighted to announce this collaboration with Snap to empower the creativity of Indonesian developers and designers and help brands to harness the potential of AR to engage customers and transform industries. We believe that an exciting digital future lies ahead, and Indosat Ooredoo is committed to empowering young people to compete on the world stage by collaborating with Snap to build a thriving augmented reality ecosystem in Indonesia. We are also pleased to introduce iAds to our enterprise customers, positioned as an innovative digital marketing channel to help create awareness and generate sales leads for their brand.” – Vikram Sinha, COO, and Director, Indosat Ooredoo.
The Snapchat Generation of Gen Z and millennials are mobile native, and they fancy using technology for almost all their work. They use AR almost every day, spending 250+ million minutes engaging with augmented reality lenses to explore the world and express themselves.
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