Carolina Herrera, the fashion brand, has started an AR experience to allow shoppers to get a close view of their latest clothing collection.
The AR experience is developed in partnership with Beem. It is powered by 8th Wall, a WebAR (web-based augmented reality) experience that is integrated as part of 8th Wall’s e-commerce site and lets shoppers place holograms of models wearing picked apparel in their homes.
The web-based augmented reality characteristic can be accessed by clicking the “3D Experience Available” button on select product pages of the Carolina Herrera website. Once clicked, shoppers can use their smartphone to place a model wearing the selected style in their own space. The virtual models help give buyers a more realistic perspective of the apparel.
“Most customers are now digital-first. The pandemic has accelerated the shift to digital shopping. As retailers try to replicate the physical experience in an entirely virtual environment, Beem’s AR technology has enhanced the online shopping experience and taken it to a whole new level.” – Janosch Amstutz, Beem, CEO.
The augmented reality experience does not require any application to download. It is integrated with Carolina Herrera’s website, which offers a seamless experience for consumers.
Shoppers can access the AR feature and return to the product page all within their web browser. Carolina Herrera stated that the addition of AR as part of the e-commerce activity turns a flat experience into a more immersive experience for buyers.
“WebAR is enhancing the shopping experience by giving shoppers a new perspective on products, allowing them to get up close to the product, which boosts their confidence in their buying decision. We are pleased to see Beem use our tools to create a compelling WebAR shopping experience that now lives on the Carolina Herrera e-commerce site.” – Erik Murphy-Chutorian, CEO & Founder, 8th Wall.
The WebAR experience can be accessed by buyers using both iOS and Android smartphones.
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