A small creative crypto startup, Anima, is turning to AR to transform how NFT art and collectibles can be viewed and shared. The company aims to enable digital artists to bring their digital creations to a larger digital stage and explore the future of NFTs in AR.
The startup, built by the founders of the photo/video app Ultravisual, which Flipboard acquired back in 2014, has raised a $500K pre-seed round from Coinbase Ventures, Divergence Ventures, Flamingo DAO, Lyle Owerko, and Andrew Unger.
“As NFTs move away from being a more speculative market where it’s all about returns on your purchases, I think that’s healthy, and it’s good for us specifically because we want to make things that are more approachable,” said Anima co-founder Alex Herrity.
The company’s broader mission is to discover methods that allow interactions with digital objects in the real world. AR fanatics around the world have been looking to get into this specific space for years. However, both NFTs and AR are relatively new technologies, but Anima’s co-founders believe that they have matured enough that the gimmicks are out in the open.
“There’s a context shift that happens when you see AR as a vehicle to have a tactile relationship with something that you collected or that you see is a lifestyle accessory versus the common thing now where it’s a little bit more of an experiential gimmick,” said co-founder Neil Voss.
The team has been running a few experiments with digital artists of late to bring their art objects into AR. They are also planning to launch a marketplace soon based on ConsenSys’s Palm platform.
Follow us on LinkedIn
Read other Articles